Pelham Smithers Associates Limited (PSA) is the controller responsible for your personal data. We collect and process your personal data when you visit our website and/or when you provide any information requested and/or otherwise provided.
This Privacy Statement applies to the PSA website operated by PSA and to the PSA Research Platform, our online research service and/or any other related information provided and/or accessed by authorised users (the ‘Platform’). It outlines the way in which PSA (‘we’) gather and use information relating to you, the user of the website and/or the Platform (‘you’).
By using this site or the Platform, you consent to the use (including transfer) of information as described below. In the event that the content of the Privacy Statement is translated, this version in English will apply.
1. WHAT INFORMATION DO WE COLLECT?
PSA may collect, use, store and transfer different kinds of personal data about you as follows:
Identity Data, including your name, title and employer.
Contact Data, including your work email address, telephone number and business address.
Financial Data, including billing details where you purchase your purchased services from PSA.
Transaction Data, including details of services you have purchased from PSA
Technical Data, including IP address, browser and device type and session identifiers.
Profile Data, including your username, preferences and settings on the Platform.
Usage Data, including how you use the Platform.
Marketing and Communications Data, including your communication preference.
In particular we collect information such as IP addresses and information relating to what pages have been viewed (e.g. using cookies as described further below) and information volunteered by you (e.g. via online or offline registration forms), such as contact details, email address and whether you have chosen to receive future communications from PSA. Please see our Cookies Policy.
Where you access the PSA Research Platform, we also collect:
- Account and registration data — your name, work email, employer and job title, and authentication data (including two-factor-authentication setup), so we can create and secure your account.
- Usage data — the features and pages you access on the Platform, the searches and questions you run, the documents you view or download, and related timestamps and logs.
- Technical and session data — such as browser and device type and session identifiers.
2. HOW DO WE USE YOUR INFORMATION?
PSA will only use your personal data for the purpose for which we collected it which includes the following:
To register you as a new customer.
To process and deliver your order.
To manage your relationship with us and perform the services.
To improve the Platform, products/services, marketing or customer relationships.
To recommend products or services which may be of interest to you.
To provide, personalise and secure your access to the Platform, including authenticating you and remembering your preferences.
For the detection of fraud and for market research purposes.
For other reasonable purposes, always acting within the limits of current data protection law.
In particular, we use the information we collect on the website and/or the Platform to help us understand how it is being used and to allow us to communicate with you. Such information will enable PSA to communicate with you on any matter relating to PSA, including the provision by us or selected third parties of relevant information, goods and/or services in which we think you may be interested unless you have chosen not to receive such material. Where information is shared with third parties or transferred internationally, this is done as described in section 4 below.
We also use the Platform information to provide, secure and administer the Platform, authenticate you, understand how the Platform is used, and improve our service.
If you have consented when submitting your personal data (e.g. by ticking or not ticking a consent box) we may also use your personal information to market to you any PSA and/or third-party products and services and for such other requirements as you may have indicated or consented to.
3. AI FEATURES ON THE PLATFORM
The PSA Research Platform uses artificial-intelligence tools to help you search and interpret PSA's research. The searches and questions you enter may be processed by our AI service provider(s) in order to generate responses. AI outputs are provided for information only purposes and may contain inaccuracies.
4. SERVICE PROVIDERS, SHARING AND INTERNATIONAL TRANSFERS
PSA use trusted service providers to host and operate the website and the Platform on our behalf including cloud hosting, authentication, website analytics (Google Analytics) and AI providers, who process information under contract and only as needed to provide the service. PSA may also disclose information where required by law. The Platform and its data are hosted in the United Kingdom. Some providers process limited data outside the UK: our AI service provider processes Platform search queries in the United States, and Google processes website analytics data in the United States. Where personal data is transferred internationally, we take appropriate steps to protect it, including UK-approved contractual safeguards. We do not sell your personal data.
5. COOKIES
For information on our use of Cookies, please click here for PSA’s Cookies Policy.
6. INTERNET SECURITY
PSA is required to ensure that personal data processed by it is subject to appropriate security. Although we will exercise reasonable endeavours to meet this requirement, PSA cannot accept any responsibility for any loss, disruption or damage to your data or your computer system which may occur whilst using material derived from this website. PSA strongly recommend that you regularly run an anti-virus programme on all material downloaded from the Internet.
Access to the Platform is protected by measures including encryption in transit, access controls and two-factor authentication.
7. UPDATING YOUR INFORMATION AND OPTING OUT
If any of the information that you have provided to us changes, for example, if you change your e-mail address or name, please let PSA know at info@pelhamsmithers.com. All email communications from PSA will include an unsubscribe facility.
8. OTHER WEB SITES
The Platform may contain links to other web sites which are outside our control and are not covered by this Privacy Policy. If you access other sites using the links provided, the operators of these sites may collect information from you which will be used by them in accordance with their privacy policy, which you should familiarise yourself with before using that website.
9. CHANGES TO PRIVACY POLICY
If PSA change our Privacy Policy, it will post the changes on this page and may place notices on other pages of the web site, so that you may be aware of the information that PSA collects and how PSA uses it at all times. PSA will also email you should we make any changes, so that you may consent to PSA’s use of your information in that way. Continued use of the service will signify that you agree to any such changes.
11. HOW CAN YOU CONTACT PSA?
PSA has appointed a Data Protection Officer, Otis Stewart (the DPO). If you have any questions about this Privacy Notice or our data protection practices or want to submit a complaint about the way in which PSA has handled your personal data please contact the DPO by email at info@pelhamsmithers.com marked for the attention of the Data Protection Officer. In addition PSA, welcomes your views about the Platform and our privacy policy. If you would like to contact PSA with any complaints, queries or comments, please send an email to info@pelhamsmithers.com.
11. YOUR LEGAL RIGHTS
Under data protection law you have rights in relation to your personal data, including the right to request access to the personal data PSA holds about you, to have it corrected or erased, to object to or restrict its processing, and to data portability. To exercise any of these rights, contact the DPO as set out in section 10. If you are dissatisfied with PSA’s handling of your personal data, you have the right to complain to PSA in the first instance, and a further right to complain to the Information Commissioner’s Office, the UK regulator for data protection issues (www.ico.org.uk).
Last updated 14 July 2026